Real Techniques Puff Mailer

THE CHALLENGE

The primary goal was to drive brand visibility and enthusiasm for the Real Technique’s new miracle 2-in-1 powder puff, while fostering a memorable and immersive brand experience. We aimed to enhance product awareness and create a buzz-worthy mailer by gifting influencers a show stopping mailer paired with personalised Puff!

THE OVERVIEW

The Mailer was exclusively designed for 50 handpicked TikTok and Instagram influencers, ensuring a mix of diverse audiences and maximising reach.

We executed the mailer from start to finish, from mailer design, filler items, influencer lists and tracking to create a memorable brand experience!