Real Techniques Paid Partnerships

Written By Pip Wass

THE CHALLENGE

The primary goal was to drive brand visibility and enthusiasm for the Real Technique’s new miracle 2-in-1 powder puff. We aimed to enhance product awareness and create a buzz-worthy moment by strategically leveraging 50 micro and hero influencers across TikTok and Instagram to review and test the product out.

THE OVERVIEW

We worked with 50 handpicked TikTok and Instagram influencers, ensuring a mix of diverse audiences and maximising reach and contracted them to do a range of ‘viral’ type reviews, from ‘I saw x try this so I tried it’ ‘I just received this and I’m going to tell you what I think’ or informative ‘quick makeup girlies listen up’ style videos we created some amazing results!

Pip Wass
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Real Techniques Puff Mailer