Real Techniques: Beauty Event

THE CHALLENGE

The primary goal was to drive brand visibility and enthusiasm for the Real Technique’s new miracle 2-in-1 powder puff, while fostering a memorable and immersive brand experience. We aimed to enhance product awareness and create a buzz-worthy event by strategically leveraging influencers and hosting an exclusive cocktail party.

THE OVERVIEW

The event was exclusively designed for 30 handpicked TikTok and Instagram influencers, ensuring a mix of diverse audiences and maximising reach.

The event included creative production setups with branded games, a personalisation station, beauty stations, and branded moments to create a memorable brand experience!