Jack Wills: Creative Mailer

THE CHALLENGE

To drum up excitement and buzz around Jack Will’s new party wear collection during the festive season, and position Jack Will’s as the number one brand to buy this season.

THE OVERVIEW

In order to make a unique unboxing experience, we created an inspiring creative mailer, that encapsulated the party theme. The box included items from the new range as well as filler products we sourced that added a party-feel moment to the mailer. We worked with brand ambassadors and Gen Z TikTok creators to generate buzz-worthy social moments and drive brand awareness.