Real Techniques: Beauty Creative Mailer

THE CHALLENGE

Continue to drive awareness of the new Miracle 2-in-1 Powder Puff by creating a premium and bespoke gifting moment. This campaign aimed to celebrate Real Techniques' latest product launch alongside their hero brush range.

THE OVERVIEW

To mark the launch of Real Techniques' latest product, we executed a unique and exciting mailer campaign. The inspiration for this campaign was drawn from the innovative Miracle 2-in-1 Powder Puff.

The campaign targeted 60 UK-based influencers, strategically chosen to maximise reach and impact within the beauty community.

The centrepiece of the campaign was a meticulously designed mailer. This package not only introduced influencers to the new Miracle 2-in-1 Powder Puff but also included additional hero products, notably the Everyday Essential Kit. The combination of these expert tools was aimed at incentivising beauty experts to seamlessly integrate Real Techniques' latest offerings into their daily beauty routines.