Avon: Beauty Creative Mailer

THE CHALLENGE

To develop a premium yet an educational gifting moment, to celebrate the launch of Avon’s new lipstick range to drive brand awareness.

THE OVERVIEW

To generate meaningful conversations among audiences and build brand relationships with skin and beauty experts, our team worked on creating an impactful bespoke PR mailer.

The mailer was sent to skin and beauty experts’ containing 4 lipsticks and an integrated video which played Avon’s ‘Embrace your Power’ campaign, used on social media and tv adverts.

Our creative team sourced filler products aligned with the campaign that would add extra brand moments to the unboxing.

The lipsticks were presented in an eco honeycomb product wheel, and suspended by internal wrapped struts. The video was built into the inside of the case, with hidden play and pause buttons, all enclosed in a striking red cube, sure to make an impact.