George Home: Creative Mailer

THE CHALLENGE

To promote George’s Asda’s homeware collection and drive momentum in the lead-up to Christmas, by tapping into new and existing audiences - specifically targeting home and lifestyle creators to showcase the brand's diverse range of homeware products.

THE OVERVIEW

We created a bespoke mailer full of exciting new products from George Asda’s new homeware range including festive filler products carefully sourced by our creative team. We outreached 40 influencers within the home/lifestyle verticals where we monitored results across a three-week period. The mailer helped generate content that showcased the new homeware range in an authentic way, which drove brand awareness and consideration.