USA Pro: Wellness Event

THE CHALLENGE

USA Pro sought to celebrate and raise awareness of its latest Seamless Collection, emphasising its wide range of colours and products to create a high-impact brand experience. The goal was to tap into influencers, enhancing the brand's personality and voice while generating high-quality content for USA Pro's social channels.

THE OVERVIEW

To generate brand awareness and buzz around the launch, Flourish created a wellness-themed event for USA Pro. The event featured 29 UK-based TikTok and Instagram influencers and aimed to celebrate the launch of USA Pro's latest Seamless Gym Wear Collection. The event was designed to create memorable brand moments through creative production setups and engaging fitness and self-care activities.

The event successfully combined wellness, fitness, and brand promotion to engage influencers and create authentic content. USA Pro's latest Seamless Collection was celebrated in style, helping to boost brand engagement and consideration among UK consumers.