Why It's Time to Start Planning Your Christmas Influencer Marketing Campaigns

It may seem early to start thinking about Christmas when we're still in the middle of summer, but for savvy marketers, August is the perfect time to begin strategising and planning your Christmas influencer marketing campaigns. With the holiday season fast approaching, getting ahead of the game can give your brand a significant advantage in reaching your target audience, boosting sales, and creating a lasting impact. In this blog post, we'll explore the reasons why starting your Christmas influencer marketing campaigns in August is a smart move that can lead to greater success.

1. Beat the Competition

By initiating your influencer marketing efforts in August, you position your brand ahead of competitors who might still be in the early stages of planning. Influencer marketing campaigns take time to develop, from identifying the right influencers and negotiating partnerships to creating content and aligning it with your overall marketing strategy. Starting early gives you the opportunity to secure top-tier influencers before they become fully booked and increase your chances of collaborating with those who best resonate with your brand values.

2. Long-Term Relationship Building

Launching influencer campaigns well in advance of Christmas allows for deeper and more meaningful relationships with influencers. When influencers have more time to understand your brand and products, they can create content that genuinely aligns with your message. This level of authenticity can significantly impact their audience's perception of your brand and result in higher engagement and conversion rates.

3. Craft Well-Thought-Out Campaigns

Rushing into influencer marketing during the holiday season might lead to subpar content and missed opportunities. By starting early, you can carefully plan your campaigns, develop compelling creative concepts, and fine-tune your messaging. This preparation will ensure that your influencer marketing efforts are not only eye-catching but also resonate with your target audience and reflect the spirit of the season.

4. Maximise Reach and Engagement

Influencers' social media calendars are usually packed during the holiday season with sponsored content from various brands. By launching your campaigns early, you can capitalise on a time when influencers' content is less saturated, allowing your brand to stand out and receive more attention. Moreover, as Christmas draws closer, people tend to get busier, and social media usage may decrease slightly, making it essential to capture your audience's attention early on.

5. Seize Early Bird Shoppers

Believe it or not, some shoppers start planning their Christmas purchases as early as August. By launching your influencer marketing campaigns early, you can tap into this segment of "early bird" shoppers who are keen to get a head start on their holiday shopping. Engaging with these shoppers in the early stages can boost brand awareness and potentially lead to increased sales throughout the holiday season.

6. Ample Time for Iterations and Improvements

No marketing campaign is perfect from the start. By initiating your influencer marketing campaigns early on, you allow room for testing and optimisation. If something isn't resonating with the audience, you have sufficient time to pivot and adjust your strategy to ensure better results.

Get in touch, if you’d like to find out more on how Flourish can help you this festive season! marketing@flourishmgmt.co.uk