Pinterest: Everything You Need to Know
Pinterest is the digital age’s scrapbooking. Full of vision boards, mementos and keepsakes, all collected together on a digital pin board.
As a self-labeled ‘visual discovery engine’, Pinterest allows its users to find ideas and inspiration via searching for imagery to fit their vision, and ‘pin’ their interests for a later date.
The longevity and success of Pinterest is largely credited to the simplicity and unique nature of the platform. As it stands as a discovery engine it is not necessary to build a following on the platform before gaining traction from your content. Imagine Google meets Instagram and they have a baby, there you have Pinterest!
Pinterest’s primary feature is its ‘pin’s’. Users are able to ‘pin’ images they like on categorised boards on their profile. Pin’s allows users to bookmark images, link external URLs and collate all their images, content and ideas together.
Campaigns on the Pinterest platform are fast approaching, Pinterest is following the likes of TikTok, scaling up their paid partnership campaigns. In order for businesses to thrive, it’s essential they create a Pinterest presence. With a prospective reach of over 445 million users, there is huge potential for both monetisation through organic & paid advertising content as well as brand audience expansion through utilising the Pinterest platform.
The best-kept marketing secret is Pinterest is the perfect place for repurposing content. Pinterest’s algorithm goes crazy for new content. The more you post on Pinterest, the higher the likelihood your content will be pinned, saved, shared and reposted with the algorithm then showing your content to more users on the platform.
Anthropologie and Mejuri are great examples of brands that have a prominent presence and success on pinterest. Mejuri exemplifies the importance of repurposing content, repurposing all of their creators' content as well as Mejuri’s own organic posts. This is then distributed onto a range of boards broken down by styling, colour and product, making it super easy and appealing for users to save and pin the content.
Anthropologie also selectively organises their content via garment type, occasion and season, even tying in boards for their homeware range organised room by room, creating an aesthetic and easy-to-navigate profile for their customers.
Repurposing anything from an engaging blog post (wink wink, nudge nudge), to your latest gorgeous Instagram post, stunning reel or Oscar-worthy TikTok is the perfect way to elevate your profile and raise brand awareness without having to slave away creating a whole new content strategy.
With 445 million users per month and counting, it’s clear audiences are embracing and actively using the Pinterest platform to influence their lifestyle and ultimately their purchasing activity. There is no denying Pinterest has strong potential to be a significantly influential force in your brand’s marketing plan for 2023.
Want to find out more about how Pinterest can work for you? Get in touch with us now: info@flourishmgmt.co.uk
