How Your Marketing Can Make An Impact This Wedding Season
The UK Wedding industry is worth £14.7 billion, so we thought it might be worthwhile to point out that Bridal season (May to October) is just around the corner, not to panic any brides! This means that you should be looking to get your marketing strategy suited and booted before your audience heads to walk down the aisle. If you want a slice of a £14.7 billion pie that is…
Every bride is unique, but quite often there are universal trials, tribulations and countless tricky decisions every bride needs to make. Wedding planning becomes a lifestyle, one that doesn’t simply live and die with the bride. From engagement to wedded bliss, there is a relentless stream of parties, photoshoots, hen’s, stags, pre-wedding rituals, honeymoons and registries, not to mention the big day itself. This presents a huge opportunity for brands to showcase their product and service in a light that screams wedding.
PSA: All brands, products and services are welcome! Even if your brand is not traditionally considered ‘bridal’, this does not mean you can’t weave yourself into the bridal season narrative. The options are truly endless for brands looking to cash in on wedding season. Make sure to think big. A product or service may not scream wedding, but through altering your marketing strategy, just about anything can go from irrelevant to straight in the basket. Items as simple as tablecloths or mason jars can be elevated into a more premium, wedding-centric light.
Are you a luggage brand? Luggage to get you through from wedding to honeymoon, check. Are you a fragrance brand? A scent to always remember the magical day is a beautiful token, no? Oh, you’re a swimwear brand? I hear bride tribes, stags and honeymoons calling out for some gorgeous pieces to show out for the occasion. Even lifestyle and homeware brands such as John Lewis and The White Company are the perfect go-to’s for wedding gifts, favours and tokens.
Fashion and beauty of course cannot go without mention. With endless opportunities to tap into the market, it would be ludicrous not to. Fashion brands such as Meshki have an entire bridal range catering for the bride and co from engagement to big day, as well as the iconic beauty brand Charlotte Tilbury, highlighting a Wedding Makeup edit created by Charlotte herself.
Personalisation services for all of the above as well as any seemingly un-noteworthy items such as wine coolers, plates, wedding favors, champagne bottles, photo albums, or even carpets and cushions are great opportunities to present your brand in an attractive, adaptable way to the wedding market.
Positioning your brand in a creative way that will get you noticed in the bridal season takes skill, savvy and experts in marketing. Lucky for you, you’ve come to the right place. Once you’ve figured out how your product or service could cater to the bridal season, it’s time to strategise how best to tap into the market.
one of the best ways to do this is through influencer marketing. Wedding season is a carnival for the influencer industry, with influencer content now being a primary source of inspiration for the whole affair. After trolling through Pinterest, where do you go to browse when planning a big event, party or even drinks with the girls? Instagram and TikTok are the go to’s. If you search ‘#wedding’ on the platforms you’ll find 274 million posts on instagram to scroll through for inspiration, as well as TikTok serving you with endless wedding content with over 101 billion views.
Influencer marketing is an incredibly powerful tool for marketers, and this is no different during bridal season. Vogue France discussed how influencers can have a huge impact on audiences with specific reference to brides. Noting influencer Nicole Warner who shared her bridal content with her 1.7 million followers (now 2.2 million) following which ‘Valentino Wedding Dress’ saw a ‘78 per cent spike in searches the following week’. A coincidence? We think not.
Connecting brands to consumers through influencer marketing is what we do best. To learn more about how you can throw your brand, and or bouquet into bridal season, contact us now marketingflourishmgmt.co.uk
