Flourish MGMT acquired by The FM Group
Wednesday 28th September 2022: With extensive growth plans for 2022/23; THE FLOURISH MANAGEMENT GROUP is delighted to announce the acquisition of FLOURISH MANAGEMENT Ltd.
Founded by Pip Wass and Ian Chinn, The FM Group has acquired a 100% stake in Flourish MGMT Ltd from The Robert Street Hub and former shareholders. The FM Group was established by Pip and Ian with the plan to take Flourish MGMT to the next level in dominating the Influencer Marketing industry, with big expansion plans and exciting launches following in the next 3 years.
Established in 2017, Flourish MGMT is an influencer Management and Creative Marketing agency with expertise in platforms including Instagram, TikTok, Pinterest, and YouTube. Its client list includes Charlotte Tilbury, Primark, Ren Skincare, Fraser Group, and ASDA. The agency is one of the first female-focused influencer agencies of its kind and has grown substantially over the past five years into a million-pound business.
With the backing from their original investors, The Robert Street Hub in 2018, Flourish MGMT were able to establish an impressive reputation in the industry, known for their creative influencer trips, to the likes of Coachella and Greece as well as their roster of leading UK talent such as Lillie Grace, Elizabeth Turner, and Natalya Wright. The Robert Street Hub is a business that specialises in nurturing start-up businesses founded by ex-Boohoo Co-Founder, and I Saw it First Founder Jalal Kamani.
On the acquisition, The FM Group’s Founder Pip Wass said:
‘‘Influencer Marketing is such a unique industry with it being one of the few made up of predominantly women. It has always been my focus to enable the young women we represent, and work with, as well as the women we market to, to feel empowered and nurtured in Flourishing in their own way. The FM Group was established to enable Ian and myself to take Flourish MGMT to the next level and acquire 100% stake in a business we have dedicated ourselves to for the past five years.’’
Ian Chinn said:
“Flourish MGMT has been leading the way in representing some of the best UK talent and working with global brands, who are dominating the industry. Since joining the company in 2018, I have loved being a part of building a unique and supportive environment for female talent and the team at Flourish MGMT.
With my extensive expertise in talent management, I am excited about the launch of The FM Group, which will allow us to carry on innovating and leading the way in the influencer marketing industry.’’
With the acquisition, Pip and Ian are going against the status quo in the influencer marketing industry with many competitor agencies choosing to seek investment from large corporations, hedge funds, and media conglomerates.
Pip Wass said:
“Looking back on everything Flourish MGMT has achieved in the past five years is amazing, we turned the business from just an idea to a million-pound company and are extremely grateful for the opportunity The Robert Street Hub gave us with their backing at the beginning of our journey.’’
Ian and Pip will be working together to continue the growth of Flourish MGMT under The FM Group umbrella. With impressive expansion plans for the next 3 years the group will be announcing more exciting updates shortly.
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