Slazenger x Sofia Ritchie: Creative Mailer

THE CHALLENGE

The campaign's primary objectives were to raise awareness of the collaboration, drive engagement with the target audience, and increase consideration of the Slazenger x Sofia Richie collection among sports enthusiasts and fashion-conscious consumers.

THE OVERVIEW

The mailer allowed the influencers to truly experience the brand and its values, leading to genuine excitement and engagement with the collaboration. The influencers' enthusiastic sharing of their experiences further amplified the brand's reach, generating curiosity and interest among their followers. By creating an immersive mailer, the brand successfully achieved its objective of introducing the collaboration in a creative and engaging manner, ultimately driving sales and building a stronger brand presence in the market.