French Connection: Paid Parnership’s

THE CHALLENGE

To drum up excitement and buzz around the French Connection A/W Party wear collection and drive brand awareness.

THE OVERVIEW

After identifying suitable talent who had a genuine relationship with the brand, we launched a series of paid partnership campaigns with our selected influencers to drive awareness of the A/W collection. We briefed them on creative guidelines and managed all contracted deliverables to ensure influencers were able to deliver on time and on brief.