Italian Nights

6 Influencer, 2 Brands & Gucci Land

Besides being the holiday home to the original dreamboat George Clooney, Lake Como really is a place of picturesque beauty. Made even more beautiful by the wonderful company our Flourish team were joined by on this trip. No trip would be complete without our favourite duo, The O’doll sisters! Plus it’s always a pleasure having the gorgeous India Reynolds (lovefromreyn) and Holly Jade Peers to have all the fun with. Not to mention this dreamy belgium pair Matthias Geerts and Dennis Van Peel.

We begun our trip to Como by exploring the beautiful streets in the hope of spotting Clooney. Como was so stunning, with lots of opportunities to get those perfect insta snaps! Our girls were dressed like queens in their Boohoo attire, with the lads looking dapper in the latest season from BoohooMAN.

One day we were fortunate enough to explore the lake in full form, all thanks to Lake Como Boats who took us all on a scenic ride allowing us to get those perfect pictures. We discovered pockets of designer vintage stores and gave our bank accounts a scare! As the sun began to set and after stopping ourselves from eating all the dreamy Italian gelato in our sights we headed out for pizza and pasta in true Italian style.

After a perfect few days in the mountains we then headed for the city of fashion, Milan! Once more, Milan was a city of sheer beauty filled with a buzz of life and fashion. We started our trip by checking into our hotel and getting in our prized Boux Avenue pyjamas ready to shoot our #BouxBFF campaign with our besties.

We knew that our trip wouldn't be completed without a stroll through the famous Quadrilatero della Moda neighbourhood. This is the home to all the premium Italian fashion labels, we sashayed around with Gucci to our left and Valentino to our right soaking up the designer glory and bathing in the luxurious surroundings. Before heading out for a crepe or two, we visited the famous Duomo cathedral which again did not disappoint planting another stunning image in our minds.

Finally, a Flourish trip wouldn't be a Flourish trip without a few cocktails as dusk came around. Like all of our trips we would like to give thanks to our lovely sponsors Boohoo and Boux Avenue for keeping the fashion on point.

Ti amo, Italy x

Ski You Later, Chamonix!

How to become an Influencer

Even though it may seem as simple as avocado toast, golden hour photos and a lot of slo mo videos...there are many tips and tricks to becoming a successful social media influencer. Really, every industry has Influencers. Whether it’s for fitness, fashion, homewares or mums to be, there have always been people we take inspiration from and follow in their footsteps. Social Media Influencing has become extremely popular in the last few years and is now increasingly growing, resulting in high demand and competitive industry for our social media stars. We get asked a ton of questions day to day, but one that seems to pop up again and again in our DMs is “How do I become an influencer?”. We have whittled down some of our top tips on boosting your social media following and putting you on the path to becoming a social media star.

How to choose the right Influencer for you

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